Selling or renting out the property may be actually problematic and time-consuming for the flat or house owner. A good agent property is a professional, who works on commission, which means that he or she will do their utmost to sell or rent out our property – because the sooner it will be leased or sold, the faster he or she will get the remuneration.
The main tasks that need to be done involve calculating the price, placing an advertisement in the newspaper and/or online, answering phone calls from the people interested (or pretending to be interested) in the lease of the property, arranging visits and showing the property to potential renters, negotiating the price, as well as preparing and signing the agreement. This may be a time-consuming nuisance, especially for somebody who works full-time or/and has a family. However, we can actually sell or rent out the property without having to do all the above-mentioned stuff. We only need to entrust the sale or rental to the real estate agent.
Real estate agents are born sellers, which means they have their marketing strategies and they know what the potential customers are interested in, and how to give it to them. The agents will also help to calculate the price of the property, because they know the market and are able to assess the value of the house or flat.
The sale or rental starts with a good advertisement. The people working in real estate agencies know how to write it to emphasize the advantages of the property and how to take perfect photos to make potential customers fall in love with the house or flat. Some of the agents also deal with home staging, which means they will help to decorate the interiors or introduce some modifications that will make the property look better and more enticing.
What is more, the agent will handle the most time-consuming task – they will show it to potential buyers or tenants. This will save the owner a great deal of time and travel costs. However, the owner can of course attend these meetings and help to answer some questions of the customers to talk them into the purchase or rental. The agent can also present the property in a good light, highlight its pluses and talk to customers in such a way so as to show the full potential of the property. He can also help in negotiating the price and since his remuneration usually constitutes a percentage of the price of the property or rent, they will want to achieve the highest price possible, which is beneficial for the owner.
Another benefit of hiring an estate agent is that we pay the remuneration only after the house or flat has been rented or sold. If they do not succeed in it, we usually bear no costs of the service. The commission paid to the agent is usually 1-3% of the price of the sale or rent, which is a really attractive option taking into account the time, knowledge of the market and experience of the professional. What is more, using the agent’s services may prevent us from making any serious mistakes, which may have legal consequences.
